The ice cream brand's Founding Partner States Unilever Prevented Pro-Palestinian Frozen Dessert Flavor

The original creators behind the well-known frozen dessert company Ben & Jerry's has stated that parent company Unilever blocked the launch for an innovative Palestine-themed ice cream flavor.

The entrepreneur, that established the company with Jerry Greenfield, disclosed that he will independently develop the controversial product as part of an individual collection showcasing issues the company was prevented from speaking out about.

Longstanding Dispute Between Founders versus Parent Company

This latest announcement deepens the continuing tension among the internationally recognized ice cream maker with its corporate parent, the British consumer goods giant which has owned the ice cream brand since 2000.

The co-founders maintain that Unilever along with their ice cream division the Magnum brand improperly prevented their company against "maintaining its activist principles".

Watermelon Flavor as a Symbol of Solidarity

The entrepreneur revealed via an Instagram video that he's developing an innovative watermelon-flavored frozen dessert, asking for public suggestions for the product's name plus additional components.

“I'm doing what they were prevented from doing,” the founder commented in a cooking set. “I'm creating a watermelon-flavored ice cream that advocates for lasting ceasefire for Palestinians and calls for addressing the harm that occurred in the region.”

This particular fruit has become a symbol for solidarity with Palestinians because of its coloration, which closely resemble the colors in Palestine's national banner – red, green, black and white.

Previous Activism and Recent Developments

Several years ago, the ice cream company ceased sales of their merchandise in areas occupied by Israel, leading to Unilever selling the Israeli operation to an Israeli distributor, thereby permitting continued sales within disputed territories.

The new product line is being developed under Mr. Cohen's personal brand, the socially conscious ice cream brand that was first created in 2016 for endorsing former political contender Senator Sanders via the product "Bernie's Return".

Management Changes and Upcoming Plans

The founder revealed that he plans to develop additional frozen dessert varieties focusing on concerns which the company was silenced from addressing publicly by corporate restrictions.

The announcement comes after co-founder Jerry Greenfield resigned his position at the company in September, after decades with the organization, citing worries that its independence had been undermined after Unilever's decision to curb its social activism.

Previously, Mr. Cohen commented how “My partner has strong compassion and this conflict with our parent company was deeply distressing him."

“My conscience leads me to continue to work inside the company to advocate for corporate autonomy ensuring that it can actualise the social mission, the principles which established its foundation and has maintained for decades," he explained to media outlets.

• Parent company limitations regarding political advocacy
• Independent product development from company founders
• Watermelon flavor serving as political symbol
• Continuing tensions between corporate ownership versus social mission