“This whole affair smells of a cheap made-for-TV,” remarks a cynical commentator during the horror sequel Influencers. At that point, he’s being manipulatively dismissive toward an interviewee whose outlandish story he previously said he trusted. Yet his assessment of what’s happening in the movie isn't inaccurate. Superficially, two films on demand chronicling a young woman who worms her way into the lives of social media stars and then murders them seems like the 21st-century equivalent of a lurid but network-approved Movie of the Week. The surprising aspect regarding Influencers remains just how superior it is compared to much of the competition, regardless of screen size. It’s the kind of suspense film capable of giving other movies a bad case of FOMO.
The 2022 film Influencer follows the enigmatic CW (Cassandra Naud) as she methodically selects traveling alone social media targets, entices them to their deaths, and conceals those deaths (for a time) by seizing control of their socials. The film leaves off (spoiler ahead) with CW stranded on an uninhabited island off the coast of Thailand, following her most recent mark, Madison (Emily Tennant), reverses their roles against her.
This provides the 2025 Influencers some early mystery, when returning filmmaker the director picks up with the character CW happily living alongside her partner Diane (Lisa Delamar) in Paris. During a trip to celebrate their one-year anniversary, British influencer Charlotte (Georgina Campbell) catches CW’s eye and anger.
CW comments to her partner that a person ought to attempt leaving a device-obsessed influencer in a place without any devices and see if they can survive. Are we witnessing an origin-story prequel? Did CW become extremist by seeing the special treatment afforded a single clout-chaser?
The narrative viewpoint shifts several more times, ultimately revealing those introductory moments' place in the timeline. The story revisits Madison, now exonerated for committing CW’s crimes, but still faces doubt regarding her version of what happened, including the murder of Madison’s boyfriend. The film also follows Jacob (Jonathan Whitesell), based in Bali and trying to juice his career as half of a conservative-influencer power couple alongside Ariana (Veronica Long), although his chosen platform is bro-heavy streams, rather than the Instagram photos that normally capture CW’s attention.
Naud remains terrifically magnetic in the part, a role that appears especially custom-fit for her talents. (She even created CW's striking wardrobe.) Although the follow-up's focus tips heavily toward CW — the original felt more equally divided between her and Madison — it still functions as a tale of dueling amateur detectives, as Madison and CW employ fabricated profiles, social media surveillance, and an apparently limitless travel fund to chase and/or escape one another. Then again, perhaps the vast resources aren't needed. Influencers have a knack for getting to explore luxurious locales without paying much, an ability which CW mirrors with her more overt scamming.
The creative team for Influencers seem similarly resourceful in locating stunning locations to film, although they were likely less nefarious in their methods. The vast majority of the film appears to be filmed in real places, providing it a real-world weight that lingers even when numerous sequences involve a relatively small cast of characters looking at digital devices.
It follows the same logic which allowed the James Bond movies look so persistently lavish for decades: Indeed, big action and special effects can display a big budget, however simply offering a travelogue of sorts to viewers also seems deeply filmic. It’s also particularly appropriate for a story so dependent on the coexisting surface-level allure and desperate hustle involved in producing jealousy-worthy digital content.
All of the characters in Bali, like those staying in Thailand in the original, seem to have access to unbelievably stylish contemporary villas; there are movies about lifeguards that don’t show off this much aerial pool video. The characters have to convincingly occupy these lush, far-flung locations to emphasize the uncomfortable paradox of how frequently each person — including the woman wreaking vengeance upon the online stars' narcissistic falseness — nevertheless devotes much time under the light of their devices.
Simultaneously, the director has not crafted a screed against the emptiness of online fame. While it is satisfying to see CW manipulate different internet celebrities, and a sense reminiscent of Hitchcock of identification allows us to hope she evades capture, the filmmaker is somewhat sympathetic to the key influencer figures. In the first movie, he keyed into the loneliness Madison felt during ostensibly envy-worthy vacations. Here, Harder seems to trust that merely watching Jacob in action will reveal that he is selling false masculinity to other doofuses; he avoids turning into a caricature the character further. He even gives Jacob a degree of respect by showing his genuine loyalty to his girlfriend; he is two-faced, but Ariana is a partner in his double standards, not a victim by it.
The flip side of Harder’s even-keeled presentation is that it can sometimes appear as if he’s nodding at bits of contemporary digital culture without investigating them. This is especially true of the way he introduces artificial intelligence into the plot, a fascinating turn which misses the psychosexual kick it should have. The retitled sequel of Influencers might give fans of the first movie expectations of an Aliens-style ante-upping, and the film ultimately delivers exactly that, with an appropriately wild final act. However, initially, it’s more like a polished Hitchcock thriller than a wild-eyed, technology-obsessed Brian De Palma thriller. Influencers’ extensive use of actual places might also be what keeps it from seeming like pure nightmare fuel. Our society might be saturated with always-online creators, online fraud, and exploitative travel, but reality itself is still here, at least for now.
A gaming technology analyst with over a decade of experience in the casino industry, specializing in slot machine mechanics and trends.