The basketball icon, introducing himself formally in a federal courtroom on Friday, admitted that his drive to win and novelty within the sport emboldened his push for 23XI Racing to confront Nascar over alleged violations of antitrust rules.
The owner disclosed financial and corporate details of his 23XI team, saying he invested $40 million of his personal wealth into the Nascar Cup series team launched with partner Polk and driver Hamlin.
“Someone had to step forward,” Jordan stated in the Charlotte courtroom. “I was a new person, I had no fear. I believed I could take on Nascar in its entirety. I felt as far as the sport it needed to be looked at through a new lens.”
The heart of the case involves the end of a 2016 agreement where Nascar provided each team a “charter”. This system mirrors other professional sports with separately owned franchises, such as the NBA’s Hornets or the NFL’s Panthers. The agreement was set to expire in 2024 when Nascar demanded teams renew their charters.
Jordan testified for an hour and exited the courthouse to a media frenzy, with onlookers and reporters clamoring for a view or a photo of the global icon.
Jordan’s 23XI is leading the full-court press along with Front Row Motorsports for Nascar to change a operating model Jordan said is unlawful to keep two hands on the wheel.
For Jordan and and Heather Gibbs, who preceded Jordan, are events from September 2024. Gibbs described a hectic and tense period where the sanctioning body told teams they had to sign a charter agreement extension. The document consists of 112 pages outlining team compensation and a guaranteed entry in Nascar-sponsored races.
Jordan said that his team and its ally concluded their only feasible option was to decline to sign that extensive document and litigate the matter. The other 13 organizations signed the agreement.
The team owners reached out to Nascar about potential amendments or extension options. Nascar wasn’t talking, according to his testimony.
Ultimately, the pushback against what he saw as a financially unsustainable model was driven by the familiar goal for Jordan: Success.
“Denny convinced me adding a third car improved our chances to win,” he said, sharing that he bought a third charter late in 2024 for $28 million despite the uncertainty. “So I took the plunge.”
Gibbs described her request for permanent charters, which she said a written letter to Nascar. She said the pressure of the contract signing demand didn’t sit well.
She said, Joe Gibbs first tried to call and talk Nascar out of demanding signatures, but Nascar’s leader declined the request.
“Don’t do this to us,” Gibbs recounted was the message to Nascar’s leadership. She said France replied, “Whether I have 20 charters, that’s what I have. If there are 30, that’s the number.”
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